Berkeley Musical Instrument Exchange

BMIE hero.jpg


The Project

Create branding assets, page layout, information architecture, navigation and design, for an updated version of their e-commerce website.

My Role

Web Designer and Wordpress Admin. Project duration was 10 weeks. 


redesign launched January 2017

legacy site home page



Homepage, product category pages and individual product pages, about us, contact page and paypal checkout process. Mobile-friendly, responsive architecture, and product search solutions. 

Hand off to client included transfer of admin duties, with accompanying instructional and style guides for reference.

Live site viewable at:
Legacy site viewable at:


The Client

Berkeley Musical Instrument Exchange is a small, family-run business that builds, sells and repairs primarily acoustical folk and band instruments. In 1997 they built and have continued to manage their own e-commerce website. Increased online sales will help them greatly. 


Information Architecture

Working with their catalog of products was a challenge, it took a few testing sessions to validate the best solution for our navigation and content layout. I used affinity mapping for this process.



Mid-stage wireframes for the home and product pages.

home 1 bmie copy 2.jpg

Instructional Style Guides

One of the project specs was to provide reference materials, since this was a new content management platform for my client. 

Above: instructional guides for site content, content management and style.



From a design perspective, this project was exciting because I had full ownership of the process and deliverables. From a development process, it was a great opportunity to put my coding skills into play. For problems that were beyond my level, I reached out to my community and with their help, got on board with version control, GIT, and Chrome developer tools.

Live site viewable at: